When we began writing a light-hearted comedy script called The Weatherman, we had no idea it would lead us headlong into the world of crowd-funding campaigns, social media awareness and online audience engagement. But a couple of years later, and after raising $80,000 from a global online viewership for what would become the World’s First Crowdfunded Television Series, it’s fair to say we’ve learned a thing or two along the way.

We never intended to crowdfund our show. The very idea seemed preposterous – who on earth would fund a project of this scale with nothing but philanthropic intention? But when we met with Aubrey Levy of Mobcaster at the screening of our self-funded pilot of The Weatherman at the New York Television Festival in 2011, he believed the time had come for just such a crazy idea. In fact, he’d built an entire platform around it.

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