Over the past decade, the advent of online video hosting and social media has opened up the potential for anybody to reach an audience in the millions. But effectively engaging with a viewership with ever-changing tastes, moods and attention spans remains an incredibly difficult process. So what works when trying to reach the online world? And perhaps more importantly, what doesn’t?
We’ve had a long and exciting engagement with the online community across a variety of platforms for the past decade, beginning with a little short film that went viral across the world to a crowd-funding campaign that was featured in TIME Magazine and lead to a development deal with 20th Century Fox in the USA – all from our offices here in Melbourne. As I discuss in an interview here, all you need is a good idea, a clear message, the right means of delivering it to your audience, and a dash of good fortune and timing.